The Eyes
Visual attention
Capturing gaze behaviour, pupil dilation and focus patterns to analyse visual cognition.
Fixation duration · Gaze paths · Target discovery
HMI-LAB UNIZA / University Science Park
The Convergence of Human and Machine
We measure how people see, think and feel while interacting with technology — in the lab and in the real world.
01 / Facility
A unique facility for applied research
- 01
Located within the highly advanced University Science Park at the University of Žilina, Slovakia.
- 02
Testing the limits of human–machine interaction in real and virtual environments.
- 03
Quantifying the impact of external conditions and cognitive states on human operational performance.
02 / Process
The HMI research process
- 01
Testing
Measuring human–machine interaction under diverse physical and mental conditions.
- 02
Analysis
Analysing multimodal biosignals and behavioural metrics.
- 03
Results
Delivering data-driven recommendations to improve system efficiency and human safety.
“The place where technology meets the human.”
03 / Sensing
The sensory modalities framework
Multimodal integration provides a holistic representation of human experience.
The Mind
Cognitive state
Measuring real-time brain activity to decode cognitive load, attention and emotional states.
Workload · Frustration · Excitement · Calmness
The Body
Biometric state
Monitoring heart rate, skin conductance and respiration to assess physiological arousal and stress.
Acute stress · Emotional arousal · Fatigue thresholds
The Face
Facial expressions
Tracking facial movements and expressions to understand emotions and nonverbal communication.
Emotional valence · Expression patterns · Microexpressions
04 / Equipment
Instruments of perception
Research-grade hardware for eye tracking, EEG and biometric telemetry.
Mobile & field eye tracking
Pupil Labs Core
Open-source head-mounted eye tracking for research.
Tobii Pro Glasses 3
Wearable eye tracking with a full-HD scene camera.
SMI ETG 2 Wireless
Binocular eye tracking up to 120 Hz with wireless live observation.
Desktop & screen eye tracking
SMI iView X™ RED500
High-precision remote tracker for screen studies.
SMI REDn Scientific
Portable 60 Hz scientific eye tracker.
Tobii Pro Fusion
Screen-based tracker for UX and simulators.
Electroencephalography
EMOTIV EPOC+
14-channel wireless EEG headset.
B-Alert X10
Wireless EEG for cognitive workload metrics.
Neurable MW75 Neuro
EEG headphones with 12 dry-fabric channels for focus and attention.
Biometric telemetry
Zephyr BioHarness
Telemetric ECG — heart rate, respiration, exertion.
Shimmer3 GSR+
Skin conductance for emotional arousal.
Shimmer3 ECG
Wearable ECG for precise heart activity.
BIOPAC MP36R
MP36R system for cardiac and respiratory analysis.
Virtual reality & eye tracking
HTC VIVE Focus Vision
5K VR headset, 120° field of view, integrated eye tracking.
05 / Fusion
Synchronized fusion: iMotions & Tobii Pro Lab
Multimodal biosignals are synchronized into one unified, real-time timeline on two integration platforms.
Post-processing in SMI BeGaze, BIOPAC MP36R and EMOTIV brain mapping turns raw signals into insight.
iMotions
Central platform for multimodal fusion — eye tracking, EEG, ECG, EDA and facial expressions on a single timeline.
Tobii Pro Lab
Eye tracking study design, recording and analysis for screen, glasses and scene studies, synchronized with EEG, GSR, ECG and fNIRS; heatmaps, gaze plots and AOI metrics.
06 / Environments
Controlled simulation vs. real-world interaction
Laboratory simulation
Absolute control of variables, controlled repetition and isolation of specific stimuli — flight and rally simulators.
Real-world testing
Unpredictable stimuli capturing authentic cognitive load — real traffic, pedestrians, active train cabs.
SIM
REAL
Drag to compare
07 / Research
Proven applications
Mobility & infrastructure
Driver and pilot safety, navigation behaviour and interaction with transport systems.
Distraction analysis
Impact of mobile phone and GPS use on driver safety.
Day/night visibility audits
Traffic sign visibility under varying light on real roads.
Visual smog
Roadside billboards and their effect on driver attention.
Heavy rail operations
Operator vigilance, signal detection and emergency response.
Digital experience & e-commerce
User experience, advertising effectiveness and consumer behaviour.
Interface UX
Friction points in websites and customer journeys.
Marketing effectiveness
Eye tracking and EEG for A/B testing of ads and TV spots.
Conversion optimization
Visual attention analysis for engagement and conversion.
Cybersecurity & human factors
How users detect and respond to digital threats.
Move your gaze
Real heatmaps from our studies — your cursor is the eye tracker.
Applied ergonomics & high performance
Physical task efficiency, spatial reasoning and precision under demanding conditions.
Aviation ergonomics
Pilot instrument scanning in flight simulation.
Industrial workflow
Efficiency and visual fatigue in sorting and OCR tasks.
Sports biomechanics
Target acquisition and motor execution — ice hockey shooting.
08 / Offer
What we offer to industry and research partners
Infrastructure
Advanced hardware, integrated software and expert knowledge.
Environment
Controlled laboratory settings and real-world conditions.
Output
Research, innovation and practical recommendations.
- Scientific papers
- Patents
- Business solutions
- Expert reports
09 / Contact
Partner with HMI-LAB UNIZA
Advancing human–machine interaction across simulation and reality.
prof. Radovan Madleňák, PhD.
Email radovan.madlenak@uniza.sk
Web hmi-lab.uniza.sk
Write to usYour attention map
While you scrolled, this page quietly measured where your cursor dwelled. This is your attention — the kind of data we work with every day. It never left your browser.